Searching for a home stager? Do your homework. Because the field of home staging is not governed, literally ANYONE can call themselves a home stager these days. You can take a course that ‘certifies’ you are a home stager and boom! You’re ready for business!
Realtors, home owners and builders – do your due diligence. Check the stager’s portfolio. Ensure it is their work, not stock photos given to them by the same course that ‘certified’ them. Ask for client references or better yet, go see one of their staged homes. Their portfolio, business presence and experience will tell you which stager is the best choice. Be wary of stagers offering their services too low as well – this usually cues the ‘desperate’ sign and is indicative of a stager with little experience. Choosing to go with a stager simply because they are cheap usually results in having to hire an experienced stager after you don’t get the desired results (sold home) and poor feedback from the first stager’s efforts. I know this – I have been called in to repair bad staging jobs and the saddest part is that the perfect buyer might already have visited but then opted not to buy because the house wasn’t appealing.
So, if you’re selecting a home stager, pick based upon experience, talent, business presence and portfolio.