As professional Home Stagers, we stress the importance of properly preparing a home for sale before it is listed. We understand that there is a direct correlation between the appearance/condition of the property and how fast it sells. Out of all the aspects of selling a home, how the home is presented is the one element sellers have full control over. When done properly, an updated and professionally staged property will stand out to buyers who will then pay the seller the true value of the home instead of coming back with a low ball offer or worse – no offer at all.
When we were researching this topic we came across this really informative video on YouTube which details why PRICE + CONDITION/APPEARANCE of the home have to be balanced for a home to sell. The home also has to be more than just full of great features – it has to sell buyers on the lifestyle the property offers. Lifestyle is what appeals to a buyer’s emotions and once you engage those, they are then attached to the property and will make concessions on their wish list just to have it.
If a seller decides to list their home in ‘as is’ condition then either the price has to go down in accordance to the home’s appearance or the seller will have to face the fact that buyers just won’t pay them the $$ they want. Why? Because to the buyers, the home will be over-priced for the condition of the property and the home will not hold its intrinsic value.
Most sellers want to get the most money possible for their property so choosing to partner with an excellent stager who will help them get the property ready for sale and then an experienced realtor who will price the home correctly is vital.
Here is the link to the video. Enjoy and pass it along to your clients who insist they want to sell fast – and for top dollar!
Rooms in Bloom Home Staging & Design Inc. is Kitchener-Waterloo’s leading Home Staging Company. Selected as one of the Top 5 Home Staging Teams in North America, we have the expertise and resources to make any home memorable. Contact us today to put our services to work for your property.