Fantastic article by Colin and Justin – definitely worth a read. I could practically ‘hear’ them speaking with the way things were phrased in the article. Many of these items are things which we have touched on in our blog articles but its always great with the TV Pros agree with us! Thank you Colin and Justin!
The really great thing is that throughout this article they keep describing what we are now calling ‘lifestyle staging’. I heard this coined by Matthew Finlason (of HGTV The Stagers) at our RESA convention in Las Vegas. The field of home staging is evolving and its not all about blah beiges and creating boring rooms which buyers won’t be impressed by. Lifestyle staging is about researching the area, getting a sense of who the REAL potential buyers are going to be, creating a profile for them and then staging the property to appeal to them. We feel this is essential to add that important WOW factor to any staging project. Without injecting some personality and flair, the whole design falls flat and risks coming across as sterile and boring.
Not all stagers are able to lifestyle stage a property. This brings a whole different skill set to the table. We incorporate these techniques in every staging project we do – which is evident from our portfolio.
We hope you’ll read the article and give us your feedback on everything that is Colin and Justin recommend!